Baker Skateboards, owned by professional skateboarder Andrew Reynolds (also the owner of Brigada Eyewear), recently released this t-shirt featuring a caricature of professional skater Don “The Nuge” Nguyen. Seriously, this is no joke. They really did go there and do that – right down to caricaturing an Asian accent calling the guys “good orr boys” and naming the car the “General Li.”

Not at all shy about profiting from racism, the Baker Skateboards site responded to criticism of the t-shirt by TMZ by posting the following on their website under a picture of the shirt -

“Roll over to Retard TMZ for how we are damaging the asian community with this new baker tee! goodlooks on the free advertising Tmz!”

Boy, they can dish it out but they sure can’t take it. But retard? Honestly? I guess it wasn’t enough fun to profit off of idiotic racist slurs so they decided to insult people with developmental disabilities, too. I would question their maturity, but I have too much respect for 5 year olds.

But the school yard bully behavior of Baker Skateboards to one side, this t-shirt requires a response. It’s not just an example of profiteering off the misery of others, it’s irresponsible.

Bullying is among the most frequently named problems facing Asian American students. And if you want details about what that looks like, roll over to this.

And it doesn’t stop with kids, as evidenced by the case of 19 year old U.S. Army soldier Daniel Chen. Mr. Chen was subjected to weeks of racial harassment while in training, and then violent hazing once deployed to Afghanistan.
Daniel Chen responded to the hazing and harassment by committing suicide. And, BTW, Asian Americans commit suicide more frequently than members of any other ethnic group in the U.S. excepting Native Americans.